Internet Marketing Case Study

Client: Franken Frames

Franken Frames has been in business for over 20 years creating custom-made frames for artists, galleries, photographers, interior designers, and corporate customers. The company had a basic, informational website in place, but had done no promotion of the site.

Challenge:

Increase traffic to the company’s web site and drive sales of custom frames through an e-commerce solution.

Solution:

Action Web Marketing worked closely with Franken Frames to understand their business model and goals. We conducted research that indicated we could get approximately 2750 visitors per month to the Franken Frames web site through pay-per-click advertising, using approximately 60 targeted keywords and a budget of $1000 per month.

We implemented the following strategies:

Results:

Franken Frames measures the following results attributable to their improved site, and pay-per-click marketing strategy:

Roger Chase, President of Franken Frames, said:

“We wanted to gain new customers, and increase sales using the Internet. Our Internet marketing campaign has been far less expensive than the monthly ads we were running in national magazines. The results we’ve achieved through partnering with Action Web Marketing are phenomenal. Our ROI has gone through the ceiling.

Working with Paul and Action Web Marketing has been a very pleasant experience. Paul has good ideas and input. The web site is great, and the marketing is working very well! I’ve recommended Action Web Marketing to several businesses already.”
 

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